The Cause in Melbourne

Saturday, September 12, 2015

A few weeks ago, I received an invitation to attend the unveiling of a unique fashion space in the heart of Melbourne; The Cause.

The Cause’s brings fashion manufacturing back to Melbourne, allowing emerging local designers to utilise the hub’s 14 industrial sewing machines, pattern drafting tables and cutting zones.

:: The Cause unveiling in Melbourne :: 

Local brands already associated with The Cause follow ethical and sustainable practices. Dead stock fabric is sourced for fashion designers to create amazing designs from material otherwise destined for landfill. 

Two experienced designers Dale and Sharmaine Cornell of New Model Beauty Queen are the instigators of The Cause.

:: Dale and Sharmaine Cornell of New Model Beauty Queen and The Cause ::

New Model Beauty Queen, accredited by Ethical Clothing Australia (ECA)  has been in existence for a decade. Previously operating out of a smaller retail space in Sydney Road, Brunwick, the brand now offers smaller-scale manufacturing and screen printing services out of a studio in Saxon Street, Brunswick in addition to The Cause.

:: Coco and Max ::

The unveiling fashion event based at The Cause in Little Collins Street, introduced collections from New Model Beauty Queen, Designed in Brunswick, hid, Jenny Robinson Creative Design, Coco and Max and Straker. A fun catwalk runway showcased the collections of the aforementioned brands, featuring models of all sizes and shapes parading to the live sounds of local band, Dear Plastic.

:: The Cause ::

The avant-garde collections seen at The Cause are bold, vibrant, colourful and available to buy! Designs can be purchased at The Cause, 306 Little Collins Street in Melbourne, open from 10am - 6pm Monday - Saturday, closed Sunday.

:: Jenny Robinson Creative Design ::

Check out Melbourne’s growing fashion renaissance for yourself and discover some of the amazing work happening right in the heart of our fine city.

:: hid ::



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