Detox Fashion Campaign by Greenpeace - Guestpost

Thursday, December 13, 2012

I've put a suggestion forward on Recycled Fashion's facebook page.  I've been toying with the idea of inviting new regular writers to publish their articles on Recycled Fashion, potentially a writer from the United States, another from South America, Europe, Africa, and Asia.  The idea, is to bring forward a global presence on Recycled Fashion, of sustainable fashion happenings from around the world.

I've received my first suggested guest blog post, from a fashion interested girl Emma Josefin Bohlin.

Emma Josefin Bohlin

Emma is from Stockholm, but currently lives in Berlin, Germany.  She is interested in climate change, and wanted to let Recycled Fashion readers know about an ongoing campaign by Greenpeace that she's been following:

Detox Fashion Campaign by Greenpeace by Emma Josefin Bohlin

As a readers of Recycled Fashion's blog, and a big fans of second hand clothing, I'd like us all to take a look at the fast fashion industry.  Think mass production, chemicals and pollution.  Detox Fashion, a now ongoing campaign by Greenpeace, is challenging some of the largest fashion retailers in the world to go toxic-free, and the next company up is Levi Strauss & Co.

The campaign against Levi's putting heavy chemicals in their textiles has now been on for four days, so far resulting in Levi's responding with a blog post (and a subsequent blog post here) in which they write about how they want to "develop additional green alternatives and change the way this industry has “always done things.”"  They may have a way with words, but they do not answer the question as to what chemicals they actually use, exactly what this does to the environment,t and people who live around Levi's manufacturing facilities.

What will really make a fashion giant like Levi's realize that they need to change, is letting them know that we, their potential customers, are aware of the chemical pollutions and want to see something done about it.

After a 9 day campaign against Zara, the world's largest clothing retailer finally committed to go toxic-free

Now it's Levi's turn; 150 000 people already put their names on the list, telling Levi's to detox. The campaign needs you to reach 501 000 people wanting to see a change! Join the campaign and tell your friends!

Link to the name list:

For more info on the campaign, visit

Fascinating stuff Emma, thank you for bringing to our attention.  Readers, will you be signing the petition?  What do you think of Greenpeace's approach to detox the fashion industry?  Thoughts on the campaign video?  Would you be interested in writing for Recycled Fashion?  If so, you can email me.



- eco bird by danii - said...

Love this post. Its so sad how much pollution and chemicals go into making fashion unnecessarily. I've recently just launched an Australian online sustainable and ethical clothing store. So this is something I care deeply about. can't wait to read more of your blog! xx danii

Helen @ Blue Eyed Beauty Blog said...

This was a really interesting post. I don't do much as far as keeping up with news and things like that but I do like to find info from my favorite blogs! :)

As far as the guest posting, I'd love to write sometime if you'd be interested in having me. I tried to click the email me link, but it didn't work for me...

Anyway, I'm sure we'll be emailing soon. I am not an no-reply blogger! :)

Blue Eyed Beauty Blog
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Ernest Marsh said...

This is very interesting! Who would've thought that even in animation or cartoons fashion industry is a big deal.

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