lur™ apparel, fashion for change

Tuesday, October 23, 2012

I'd like to introduce you to a new sustainable fashion line; lur™ apparel, which not only focuses on being an environmental brand, but also embraces commitment to produce garments within a socially responsible manner.

Founded in 2012 by Mark Heiman and Alan Brown, two entrepreneurs dedicated to creating disruptive, positive change within the apparel industry, embarked on a plan to develop their new recycled fashion brand lur™.

 lur™ apparel founders Mark Heiman and Alan Brown

All lur™ products are made from 100% recycled fibers; a combination of blended recycled polyester and recycled cotton (55% pre-consumer recycled colored cotton / 45% post-consumer recycled polyester).

Would you like to know how that works?  Here is a helpful diagram taken from lur apparel website:

The eco-friendly production path for all lur products.

No harmful dyes are used in the creation of lur™ apparel fabrics, additionally, their fabric finishing process saves 60-70% of the water and energy spent in more traditional manufacturing methods required of dyed fabrics.

 "We think our approach is unique because we knit beauty, sustainability and social responsibility into every product. And yes, we even think this could change the world!"  lur™ apparel

Some ethical fashion brands can be expensive to buy, but I do find lur™ apparel reasonable in price, with tops starting from USD18, and pants from USD32, their products also appear incredibly comfortable to wear.

Some of my personal picks include:

Waterfall Top 

Beautifully draped and layered top, with 3/4 sleeves and raw edges. 

Lodgepole Pant 

Straight leg fit with ribbed elastic and drawstring waist, and ankle-cuffed.

 Bellflower Dress

Slight bell-shaped sleeves, a fuller skirt, and a flowing cowl neck 

Passion Flower Poncho

Flowing drape, poncho-style hooded sweater with bell shaped sleeves and front zipper

lur dedicates a portion of profits to Friendship Bridge, a non-profit, non-governmental organization whose mission is to provide microcredit and education to help impoverished women establish their own businesses and to help themselves, their families, and their communities to rise out of poverty.  Additionally lur have started supporting Miracles in Action, a non-profit organization whose mission is to provide Guatemalans living in extreme poverty with opportunities to help themselves through educational, vocational, and other sustainable development projects.

lur™ apparel can be found on facebook, twitter, and of course a website.



Patti said...

Thanks for the info, I like what I see. The sweaters look just right for Florida winter!

debbielynne said...

I love the poncho!

Helen @ Blue Eyed Beauty Blog said...

I absolutely adore that waterfall top! I went to the website and pinned the URL/image to one of my boards in Pinterest!

Blue Eyed Beauty Blog

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