Etiko, a fairtrade and ethical clothing and footwear brand based in Melbourne, responded to this on twitter by confirming my sentiments that Havaianas are perhaps not the most environmentally friendly choice of summer footwear.
Etiko are working on the promotion of their new range of ethical thongs (to all non-Australian readers, I refer to Y-Shaped flip-flip footwear, not scanty underwear!) that are available now in time for the Australian summer.
They are called "Thongs for Good" and come in four styles and colours; white, green, blue and black. Each style represents a corresponding charity which receives a donation for every pair sold. Etiko's thongs are made from natural and recycled rubber, with no PVC, and are therefore good for the environment too.
Fact: Etiko Fairtrade recently scored A+, the highest score of any fashion brand in the 2013 Australian Ethical Fashion Report.
Etiko kindly sent a pair of their black Orangutan Project Thongs in the mail for review, made from a blend of natural and recycled rubber:
Orangutan Project Thongs helps fund the great work of The Orangutan Project, supporting the rehabilitating and reintroducing displaced orangutans back into the wild. How good is that?
What are my thoughts on wearing Etiko's "Thongs for Good"? When it comes to summer sandals, it is all about comfort. I usually find that other brands of new thongs are painful to wear in the first few weeks of purchase due to rubbing on my skin. With Etiko's "Thongs for Good" I did not experience any aggravation, not even from day one, and wear them frequently with comfort. I like the way they look too:
I am converted from my usual choice of thong, and would highly recommend a pair of Etiko's "Thongs for Good" over other brands. I am also able to offer the chance for another Recycled Fashion reader (Australian readers only, sorry) to try out a pair of ethical thongs too, as Etiko have kindly offered to giveaway a pair of natural and recycled rubber "Thongs for Good" to one Recycled Fashion reader.
To enter the giveaway, simply answer the following question in a comment below, and hop on over to Etiko Fairtrade's facebook page for a like.
"How would you style your outfit whilst wearing a pair of Etiko's Thongs for Good?"
Thongs and style are often not thought of in the same sentence, but what I would like to know, is how you'd put an outfit together wearing your ethical summer shoes. Most creative answer wins, judged by Etiko. The winner will choose their style and size. Please provide a way that we can contact you in your comment.
Giveaway will end in one week from now on 31 October, a winner will be contacted on 1 November 2013.
Etiko can also be followed on:
Disclaimer: this blog post is not sponsored, I received a pair of "Thongs for Good" for review, all views are my own.
* UPDATE Contest closed, Etiko has chosen Emily Uebergang as the winner *