Andy Warhol Campbell's Soup Can Plant Pots

Wednesday, September 4, 2013

An interesting marketing campaign launched by the Australian branch of food manufacturer Campbell's (Soup Company) commenced in June of this year.  Fellow Aussies may recognise the iconic limited edition Campbell's Condensed Tomato Soup cans, a tribute to the legendary artist Andy Warhol, selling in Woolworths supermarkets across the country.

:: Image from Campbell's Kitchen ::

"A series of limited edition Andy Warhol-inspired Campbell's Soup cans will be available to commemorate the 51st anniversary of Warhol's 32 iconic Campbell's canvasses."

"Since their unveiling back in 1962, the names Andy Warhol and Campbell’s have been synonymous with one another.  To celebrate our long history together we are launching this limited edition range of Campbell’s Condensed Tomato soup, with 4 different labeled cans, derived from the original Warhol artwork."  Campbell's Kitchen

I'll be honest with you, I fell head first into the marketing campaign, and purchased four cans representing each label design (oh the shame). I did however, wait until the cans were reduced to $1! 

Now void of their ingredients after trying various recipes with condensed tomato soup as a base, I have been thinking of ways to reuse and exhibit my cool cans.

I remembered a photograph I'd taken in a small village in the Indian Himalaya region some 8 years ago, where locals used empty food cans as plant pots, more out of necessity than to look good:

:: Plant Pots in Indian Himalaya Region ::

So I thought what better way to display my emptied Andy Warhol Soup Cans than to use them as plant pots on my window sill. 

I purchased succulent plants for $1 each from a lovely man at the Sunday Cheltenham Rotary Market, re-potting each one in an Andy Warhol can.  Done.    

After posting the photograph on facebook, a few comments suggest there are not too many Andy Warhol tribute cans left on the supermarket shelves, so if you do want to have a go at this wee project too, best get to your nearest Australian Woolworths store before they sell out.


elseseven said...

OH! How I love Campbell's tomato soup and how I love Andy Warhol. Waaah. I would have gone and bought them all too. Love the pots (did you put drainage holes at the bottom though? )

Erica Louise said...

I'm glad you ask, I did mention to the lovely man at the market whether I'd have to drill holes in the bottom of the cans - he said no need to. Hope that's right!

Patti said...

just brilliant - wonderful pop art right there in the kitchen!

Trudie said...

Very groovy.

Laura said...

Love this idea. You can do it with so many things, too – I drill holes in the bottom of my old pots and use them as planters. Old watering cans look really effective, too. The drainage holes depend on what you're planting – you'll be right with succulents, but I need to plant shade loving things on my balcony, so they need the drainage holes!

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