Sponsored Video: Dove Real Life Sketches

Wednesday, April 17, 2013

Readers, yesterday I found Dove's new campaign video Real Beauty Sketches for the first time, which has been doing the rounds on social media. It has certainly struck a chord with me, and I think it might for you too.

If you were asked to describe your appearance, your own beauty, to someone you'd never met, how would you do so? It appears that most women would struggle, and according to this particular campaign "only 4% of women around the world consider themselves beautiful." 

In Dove's video, we see an FBI Trained Forensic Artist sketching impressions of various women, based only on a description of the perception of their own appearance, and a second sketch of the same women, their appearance described by that of a stranger. The difference is quite remarkable, moving one woman to tears. (1:54 into the video) "The second one looks more open, friendly and happy" - she speaks of the artists impression of a stranger's description of herself, vs her own.

Do take a few minutes to watch this video:

It is true that we are our own worst critic, we are so quick to pick at our flaws, and not think of our features in a positive way.   We can't always blame ourselves for this, when we see so many commercials and advertisements portraying an unnatural airbrushed beauty.  Yes this particular video is a promotion for a brand, but, I do think it addresses the way women think so negatively about their appearance, and hopefully will get us to think a little differently about what real beauty actually is.


This post is sponsored by Dove


Anonymous said...

Thanks for sharing this Erica! It really hits close to home for me, and I'm sure a lot of other people as well. Have a fantastic day! :)

Libby said...

This is how I feel about it;


Unknown said...

Hi Libby, thank you, interesting to hear your views

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