What does your online store sell?
I sell a mixture of both vintage and modern, but with vintage being my focus. I love vintage not only because I care about the environment, but also because you can build a truly signature wardrobe like no other. We need that in an era where many "fast fashion" retailers dominate the market. You don't need to be rich to look good and wear one of a kind, quality items.
Jenn, tell us about you, and your motivation to start your store?
I started the shop after being laid off when my employer was sold. This had been a dream of mine for many years. I spent most of my 20s in visual merchandising. Since I was a little girl I have had a love of costume jewelry, both modern and vintage. My grandmother had an enviable collection, some passed down to her from generations before. I had a vision in my mind of what my own shop would be, and I decided to make that dream a reality.
Are there any particular products in your store that are most popular?
To date our vintage earrings have created the most buzz. My personal favorite are the Vintage Grace Earrings on the front page of the site. I am also very fond of the Hopeless Romantic vintage dress. Next week we will be adding some great items including high end modern costume jewelry, a powder blue pleated and ruffled vintage dress, and a hand beaded pre-WW2 scarf! We also have a free shipping offer for our next 10 customers.