Vintage Dress wins Fashions on the Field

Friday, November 5, 2010

On Tuesday, Melbourne hosted its 150th Melbourne Cup Race. The Melbourne Cup is Australia's major Thoroughbred horse race. Billed as 'The race that stops a nation', Victorians hold a public holiday, because of a horse race... brilliant.

Off the track, Melbourne Cup Week has established its place as a prestigious fashion event. What better excuse than to don your best frock and fascinator, suit and hat, because the horses are racing.

Melbourne Cup's 'Fashions on the Field' , introduced in the 1960's to encourage more women to a attend a predominently male event. Fashions on the Field is a competition to judge the 'best dressed' attire.

"These days, the awards provide designers and milliners with a prestigious platform to showcase their exclusive designs amongst their peers while also ensuring the traditional women’s racewear event remains a competition for everyone" *

In past years, Fashions on the Field judges have awarded prizes to new dresses with big price tags, but this year, something a little different happened. Queensland's Jaydee Paino flew down from Cairns as she reached the finals for this influential fashion event, with her reconstructed horse print 1950's vintage dress she bought online for just US$18!

"25-year-old Jaydee took out the national competition ahead of winners from WA, SA, Qld, Tasmania and Victoria in front of an enthusiastic crowd and a star-studded panel of judges. Jaydee beat more than 1000 entrants in the Women’s Racewear competition who had participated on AAMI Victoria Derby Day, Emirates Melbourne Cup Day and in state competitions around the country earlier in the year."

"As the national winner, Jaydee will take home prizes worth more than $100,000, including a Lexus IS 250C, $5000 Myer Gift Card, TCL entertainment package, Longines PrimaLuna watch, Antler luggage and a L’Oreal Paris voucher." * melbourne cup

For an investment of US$18 on a vintage frock, thats not bad is it?

Photo c/o

But take a look at her dress to see why, isnt it amazing? I think so!. And a huge step forward in recognising the beauty of vintage and second hand fashion.

Photo c/o


elseseven said...

Man - look at that fabric. SO very very good.

hed. said...

That's awesome! I think I definitely have to put the Melbourne cup on my bucket list-you'll be my dressmaker, k? :)

Hed hed down under

Miss Vicki said...

Love it :)

pippi said...

that is just the best dress!

fullyfashioned said...

I was so pleased to hear about this. Beats looking like an ostentatious hooker with a bird-massacre on her head!

FF xo

A Luz said...

How funny and how so great!!!! It REALLY does go to show that you don't have to spend large amounts of money to look and feel beautiful and feminine. Do you think a trend has been put in motion? And finally, a little creativity, a little thought and a personal touch..That is fashion!!!

Virginia Blue - Director Blue Fruit said...

The whole outfit is absolutely stunning. The fabric - OMG! That is just so gorgeous! But the shoes, the hat, the navy gloves - all deliciously refreshing.

Lounging with a Latte said...

Thanks for that story, really interesting. The whole look is a very classy vintage style.

Erica Louise said...
This comment has been removed by the author.
Erica Louise said...

Good to read your comments everyone

FF - you make me laugh so much

Hed - If you make it to Melbourne one day to go to the races, I'll go too..(never been)

A Luz - yes I do think the vintage trend is in motion right now, how long it stays is anyones guess, but lets hope it will continue

Fashion said...

Great article. Nice info. Thanks

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