You know the days when you go to the supermarket to buy a pint of milk, and end up with a basket full of other things you didn’t realise you need? Well how about this; your dash to the supermarket ends with an unexpected purchase, a sustainably fashioned dress!
An article in The UK’s Guardian newspaper tells the news of Supermarket Giant Tesco entering into the Recycled Clothing genre with their Florence & Fred ‘From Somewhere’ label.
Six pieces designed for the collection are made with end of line Tesco stock which would otherwise end up in landfill, and are being produced in an environmentally-friendly factory in Sri Lanka.
“Tesco's plan is to recycle waste within its own supply chain while still keeping its fashion credentials”
“The collection itself is true to From Somewhere's signature look, with body-con shapes and bright colours that will appeal to the teenage and twentysomething market. The prices, which start at £16, are attractive too”
In a separate article written London’s The Metro, a quote from the ‘From Somewhere’ designer:
“Designer Orsola De Castro of From Somewhere said ‘My aim has always been to make reclaiming and upcycling widely available. The collection for Tesco looks at shapes that are flattering, can take you from day to evening and are comfortably and beautifully cut.”
Interesting times now that giant retailers (and not just clothing retail, but Supermarket retail!) are now entering the ethical and recycled fashion field. The range is available exclusively online at tesco.com/clothing. Here are three dresses from the range: