I took a visit to Brunswick yesterday and popped into the new Red Cross ‘Boutique’ op shop as mentioned in a previous post. The cute little store has a big ‘316’ as the shop signage (no Red Cross placard), and sells only accessories; belts, shoes, bags and jewellery. The surprise with this store, and others popping up around the country; everything sold is new, not donated goods, but the money taken is still utilised for Red Cross’s charitable purposes.
However more charity shops are boutique-ing themselves in a stylish upmarket fashion. New clothes are purchased from high street retailers’ end of season range, as well as donations from designers and private boutiques
The change in op shop focus it seems is to appeal to a broader set of customers in the competitive consumer market.
As article in Queensland’s Couriermail speaks of the following bargains found on the opening day in Endeavour Foundation's newest flagship boutique on the Gold Coast:
“Treuse cocktail dress which was $269 last season was being sold for $99.95, with original price tags still attached.
There was also a Mooloola maxi dress (rrp $129.95) for $19.95 and a Roxi maxi dress (rrp $149.95) for $24.95”
And a fabulous deal found in Endeavour Foundation in Paddington, NSW; “Fendi black-and-silver sandals with kitten heels (rrp up to $800) $109.95”
Op Shop boutiques to be found around the country:
Endeavour Foundation Mooloolaba
Mooloolaba Shop 2 / 121A Brisbane Road, Mooloolaba QLD 4557, (07) 5444 5249
Endeavour Foundation Maleny
6/39 Maple St, Maleny QLD 4552 (07) 5494 3085
Endeavour Foundation Paddington
29-31 Latrobe Tce, Paddington QLD 4064 (07) 3367 1377
Red Cross Surfers Paradise - The Boulevard
The Boulevard, Surfer's Paradise QLD 4217, (07) 5504 5105
Red Cross Coolangatta
Shop 3, 86 Bulcock Street, Caloundra QLD 4551, (07) 5438 1422
Red Cross Fitzroy
316 Brunswick Street, Fitzroy VIC (03) 9419 3746
68 Bulcock St, Caloundra QLD 4551, (07) 5491 4531
Will I be shopping in any of these new upmarket boutiques? Maybe I’ll browse when in the area, but for me op shopping is all about wading through racks of threads for the thrill of finding a one off pre-owned piece, in true treasure hunt style, so I’ll be sticking to the traditional op shops.